- Naming
- Mood Boards
- Stage Gate
- Creative Brief
- Branding
- Packaging
- Mock-Ups
- Planograms
-
Retail Store Displays
- Circular Ads
- Rebate Programs
- Print Production
- Vendor Relations
- Color Proofing
- Press Checks
A Silent Dialogue
As a brand and packaging designer with deep experience in CPG, I understand the critical role packaging plays in defining a product and influencing the split-second decisions consumers make at shelf. In crowded categories, your packaging is often the first—and sometimes only—chance to communicate value, differentiate from competitors, and establish trust. For years, I’ve partnered with national and private-label brands to create packaging systems that balance strategic clarity, shelf impact, manufacturing accuracy, and multi-SKU consistency. Whether you’re launching a new product, refreshing an existing line, or building a full category architecture, I develop design solutions that connect with the right consumer, support your brand promise, and drive confident purchase decisions.
Brand Strategy | Naming | Logo | Visual Identity | Packaging
This CBD line launched in c-stores and exceeded sales projections with effective in-store POP displays as well as exterior signage.
Branding | Packaging | Integrated Marketing
Naming | Creative Direction | Branding | Packaging | Integrated Marketing
Hired to develop new private brands that could compete with national players, HH is an example of that success. For this mid-tier wet & dry dog food with snacks line, I designed and art directed all phases of development—from mood boards and identity to packaging, POP, social, promotions, and trade shows. The brand surpassed its key KPIs, including six-figure sales in its first year.
Naming | Creative Direction | Branding | Packaging | Integrated Marketing
I created this brand in response to a creative brief calling for small-town warmth, familiarity, and feel-good charm. That spirit shaped everything from the name to the visual language. I continue to lead the brand’s day-to-day design for toys, bedding & furniture, containment and waste management and across all touchpoints—from mood boards and identity to packaging, POP, planograms, social, promotions, and trade show graphics.
Packaging – Line Extension
Layout/design 2024 line extension packaging for lip-smacking good superfood dog treats.
Naming | Creative Direction | Branding | Packaging | Integrated Marketing
I created this shooting sports brand with a deliberate Western influence. Since its launch in 2025, I have continued to lead every aspect of the brand, from naming, identity, packaging, POP, social, promotions, trade shows, and product development. The Double Door Gun Cabinet and Personal Safe were inspired by the design language of the Ford King Ranch truck and combine premium materials, saddle-inspired leather accents, bronzed and hammered hardware, and subtle debossed branding to deliver a warm, approachable aesthetic that balances rugged durability with elevated style.
2025 Lookbook Development | Seasonal Photo Shoots | Image Retouching | Design
Packaging
Packaging concepts for an organic honey product sourced from rainforest regions where nature thrives without human interference.
Naming | Creative Direction | Branding | Packaging | Integrated Marketing
We needed a “catch-all” brand for products that didn’t fit comfortably within any other line. The name pays tribute to the founders and the road trip they were on when the idea for the cooperative was first conceived. Fashioned after a road sign with an “always-been-around” appeal, the vintage logo uses an emblem-style badge to instill trust with the audience, while the typography carries connections to the past.
2026 Lookbook Development | Seasonal Photo Shoots | Image Retouching | Design
