- Naming
- Mood Boards
- Design Brief
- Project Planning
- Research
- Design Concepts
- Design Refinement
- Design Dielines
- Mock-Ups
- Planograms
- POP Kits
- Color Proofing
- Press Checks
A Silent Dialogue
In a silent dialogue, amidst shelves packed with products, your brand’s packaging becomes a powerful brand ambassador who tells your story and forges an authentic connection with consumers. While a multitude of factors influence consumer purchase decisions (knowing the target demographic most likely to purchase your products, their pain points, preferences and purchasing habits), 72% of American consumers confess their purchase decisions were influenced by a product’s packaging design alone. I understand effective packaging design integrates visual appeal, functionality, authenticity and storytelling to create a compelling narrative that captivates your consumer.
