CPG

Deliverables

A Silent Dialogue

As a senior brand and packaging designer with deep experience in CPG, I understand the critical role packaging plays in defining a product and influencing the split-second decisions consumers make at shelf. In crowded categories, your packaging is often the first—and sometimes only—chance to communicate value, differentiate from competitors, and establish trust. For years, I’ve partnered with national and private-label brands to create packaging systems that balance strategic clarity, shelf impact, manufacturing accuracy, and multi-SKU consistency. Whether you’re launching a new product, refreshing an existing line, or building a full category architecture, I develop design solutions that connect with the right consumer, support your brand promise, and drive confident purchase decisions.